Signa Research · Private preview

The people who show up

Five of us. All in Utah.

Josh Green, MAI, MRED

Josh Green, MAI, MRED

Market and feasibility

Josh has worked in Utah housing for nearly twenty years. He spent eleven years as an appraiser writing market studies across market-rate, affordable, senior, and rural housing, then moved to the development side, underwriting and financing for-sale and rental projects. He has done zoning feasibility work for Salt Lake City and market studies for builders in small towns and resort markets around the state. He teaches real estate market analysis at the University of Utah and real estate development at Utah State University. MAI, Appraisal Institute. Master of Real Estate Development, University of Utah.

Hayley Pratt, MCMP

Hayley Pratt, MCMP

Planning and code

Hayley has worked as a city planner, an urban designer, and a private-sector entitlements lead. As a planner for South Salt Lake she wrote and implemented zoning code and managed land use applications. Before that she worked on master-planned communities and small area plans as an urban designer. She serves on the Salt Lake Home Builders Association board. Master of City and Metropolitan Planning, University of Utah. BS, Landscape Architecture and Environmental Planning, Utah State University.

Patrick Svedin, MBA

Patrick Svedin, MBA

Client and community engagement

Patrick is a licensed Utah agent who has been on the development side of a townhome project, so he knows what it is to wait on a study and then have to stand behind it. What he does at Signa is the people part: getting the right ones in the room, listening to what they actually say, and staying close to the client from the first conversation through the last. MBA, Westminster College.

Dejan Eskic, MRED

Dejan Eskic, MRED

Demand and demographics

Dejan is a senior research fellow at the Kem C. Gardner Policy Institute, where his work covers housing, construction, real estate research, fiscal impact studies, and economic and demographic analysis. His career has centered on getting reliable information to the people who have to decide, from local and state officials to national retailers and publicly traded REITs. Before the Gardner Institute he worked in retail research, modeling site sales performance with demographic gravity models, and on public-private partnerships, tax increment financing, market studies, and economic development plans. He is an adjunct professor of real estate market analysis at the University of Utah, where he earned both his BS in Urban Planning and his Master of Real Estate Development. Dejan consults with Signa on a project basis.

Kristin Matthews, MA

Kristin Matthews, MA

Supply and pricing

Kristin spent more than twelve years at John Burns Research & Consulting conducting research and analysis across single-family, multifamily, and build-to-rent housing, informing development and pricing recommendations, market segmentation, absorption, and buyer profiles. Before that she was Market Insights Manager at The Ryness Company, a sales and marketing firm serving new home builders and developers. She is an adjunct professor at the University of Utah, holds a bachelor's degree in mathematics from the University of Utah and a master's in economics from San Diego State University, and is based in Salt Lake City. Kristin consults with Signa on a project basis.

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